Distribution is playing an increasingly important role in helping the channel migrate to the cloud not only through the products they carry but the support they can deliver.
There has always been an element to any disties business where they have to provide training and access to market intelligence through seminars and roadshows.
But with the cloud being more than just a single vendor product line providing support that has often been at the distributor's discretion based around their own philosophy on the subject.
Most have been actively trying to do that with some examples in the past few years springing to mind, including, Ingram Micro establishing the Channel Transformation Alliance to help resellers change business models and then recently launching its Cloud University.
Tech Data and Arrow have also been providing access to advice and information that should help resellers identify the steps they need to be taking to move into more of a managed services hosted world.
Building on its past experiences Avnet technology Solutions has launched a programme, CloudReady, that should give partners help in getting tools to get their own cloud strategy moving.
The distributor will kick things of next week at a briefing with HP and VMware in attendance telling resellers how to future proof their cloud propositions.
“We are fast approaching the time when the cloud will simply be the new way business is done and IT is provisioned. However, the reality is that many end-users and channel organisations are not geared up for the change," said Christian Curtis, sales director, Avnet Technology Solutions, UK.
"IT management are often battling against complex, inflexible systems and infrastructure capacity limitations that compromise their ability to deliver a timely and competitive service to their customers. Meanwhile the channel is looking to broaden its capabilities by selling beyond products and break-fix services by offering cloud solutions and managed services that add business value, minimise financial risk and build recurring revenue streams," he added.
Next week's event will provide a chance for partners to learn best practice and to network but beyond that the distributor is looking to work closely with those committed to develop their cloud business.
"The next step will be for us to develop joint business plans to support our partners’ new goals and strategies,” said Curtis.