NetSuite enhances SDN app dev programme, targets more partner collaboration

Cloud financial and ERP specialist launches new certification for its growing network of app developer and ISV partners and encourages resellers to forge links with them

NetSuite has announced it is enhancing its SuiteCloud Developer Network (SDN) programme and unveiled new channel and tech partnerships on the opening day of its SuiteWorld 2013 conference in San Jose, California.

Speaking at the event keynote on 14 May, CEO Zach Nelson revealed a new app certification programme called Built For NetSuite, targeted at the vendor’s growing ISV community.

NetSuite claims there are currently 300 partners in the SDN programme, with over 270 apps in the wild, and Nelson said the programme has been designed to allow developers to verify that apps built on the SuiteCloud Platform meet NetSuite’s own standards and best practices, and interoperate with one another.

 Launch developer partners include Autodesk, Box, Dell Boomi and Pitney Bowes.

Participating partners will be required to review their SuiteApp against NetSuite’s standards and submit their verification of their SuiteApp’s compliance with the documented practices for architecture, development, privacy and security, after which NetSuite will review the submission while partners provide product demonstrations and/or positive customer references.

Partners will have to repeat the verification semi-annually in sync with the NetSuite product release cycle in order to retain the certification.

Nelson said: “I believe it [the SuiteCloud customisation platform] is why we win. As more and more apps are developed we needed a new framework. [This is] a very important next step towards ensuring that all the apps developed around the globe play well together.”

Guido Haarmans, NetSuite vice president of business development, technology partners, told an audience of NetSuite resellers that they should consider making more of the opportunities afforded them by the SDN programme.

“I encourage all solution providers to get to know our SDN partners and start building relationships with them,” he said. “If we need them to be successful, you as a solution provider are going to need them as well.”

Separately, NetSuite also announced a new partnership with SI powerhouse Capgemini, targeting more international business with joint cloud ERP offerings, and teamed up with design software house Autodesk to go after the manufacturing vertical.

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