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D-Link has unveiled a zero percent offering targeted specifically at the public sector with the expectation it will overcome traditional resistance in that market to using finance.
The networking specialist is running the zero finance offer until the end of March and is also coupling with it an incentive of 6% discount on those deals sold into the public sector by resellers.
Chris Davies, general manager at D-Link UK and Ireland, said that the offer was designed to "stimulate public sector business" and appeal to customers that were now coming under increasing budgetary pressure.
One of the markets where that pressure is already being felt is in education but Davies said he expected the proposed three year payment terms would make spending on IT an attractive proposition.
"It is a sensible option for the public sector," he said.
D-Link first made forays into offering finance at the start of this year to encourage resellers to stir customer purchases.