Kaspersky Labs sets out SME market ambitions

Russian security firm KasperskyLab aims to become a major security supplier to small, medium and largebusiness by 2014. At a briefing in Moscow,the firm's executives outlined a six-year plan for an aggressive roll out ofsecurity products and services tailored for business. "We are paying more



Russian security firm KasperskyLab aims to become a major security supplier to small, medium and largebusiness by 2014.


At a briefing in Moscow,the firm's executives outlined a six-year plan for an aggressive roll out ofsecurity products and services tailored for business.


"We are paying more attention to the enterprise market by building newenterprise level products and support teams," chief executive andco-founder EugeneKaspersky.


"Kaspersky Lab supports more than 50% of the Russian corporate market,so we are sure we can do it in Europe andelsewhere," he said.


The firm is also investing in its research and development team which grewmore than 50% in 2009 to over 300 members.


The goal of achieving top position in the corporate securitymarket does not end with revenue and market share, said Keith Maskell,vice-president of the corporate business division.


"Our aim is to be number one in innovation, support and mostimportantly to be the most trusted security supplier by both government andbusiness," he said.


But Kaspersky has a lot of ground to make up, with IDC ranking the companyfifth in corporate anti-malware and endpoint security, behind Symantec, McAfee,Sophos and Trend Micro.


In 2009, 65% of Kaspersky Lab's business was in the consumer market,compared with 27% for business and 8% with OEMs.


"It is an ambitious goal, but we believe we have the technology,resources and global partner network to be number one," said Maskell.


The corporate market is ready for a fresh approach because security hasbecome too complex and expensive, he said.


But, the company does not expect corporate IT security managers to changetheir security buying pattern very quickly, said Kaspersky.


"We understand that the corporate market is much more conservative thanthe consumer market, particularly in the UK, and we do not expect fastresults," he said.


Kaspersky Lab plans to capitalise on its presence in the consumer market,particularly in end-point security, to spearhead its corporate market expansionplans.


"As the number of mobile users increases in most corporate, end-pointsecurity has become more important that securing the network perimeter,"said Maskell.


Kaspersky also plans to launch corporate versions of hosted mail and webcontent filtering products and a web based real time malware detection serviceby the end of 2010.


A single development team for all core technologies is another key componentof the firm's strategy, but interoperability is also a design goal to allowbusiness to mix and match.


"We have a higher level of integration than any of our competitors toprovide a comprehensive policy-driven protection system," said Maskell.


"But we understand that some corporates want to spread the risk with amulti-vendor approach," he said.


Enhancement of the firm's management console, due for release in 2011, isanother important part of the strategy, according to Alexey Kalgin, corporatedivision product marketing director.


Centralised and interoperable management and control is important incorporate security, which is one of the biggest differences to the consumermarket, he said.


"The management console is being designed based on feedback fromcorporate system administrators to meet their specific needs," he said.


Corporate sales will be 100% through Kaspersky Lab's partner network, butthere will be some direct touch to large corporates and government, saidMaskell.


"There will be a direct line of contact if required for support as wellas for feedback to our development team," he said.


This story first appeared on www.Computerweekly.co.uk

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