Internet users are happy to use the same couple of passwords to access different e-commerce sites, despite the risk of fraud.
Users risk givng away confidential data, such as bank and credit card details, if they rely on weak passwords to log into e-commerce sites.
Analyst firm Gartner has found that despite widespread security concerns, consumers continue to rely on service providers to protect their safety and persist in using unsafe password management practices.
Gregg Kreizman, research director at Gartner, said, "Most consumers want to continue managing their passwords the same ways they do now. They don't favour using software or hardware to help manage passwords, and user-centric identity frameworks such as OpenID and information card architectures face scarce consumer demand."
Avivah Litan, vice-president and distinguished analyst at Gartner, said, "Businesses with consumer-facing websites that require stronger controls than weak password authentication alone should continue to augment passwords with complementary mechanisms, such as device identification, geolocation and transaction verification."