Dallas-based American Airlines has filed a lawsuit against Yahoo claiming the search engine allows companies the right to use the airline's trademark for internet searches.
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The carrier in a statement explains it does not seek to prevent the display of search results. "We are only requesting Yahoo to stop selling our trademarks and related terms to others who purchase them to confuse and/or divert consumers searching for AA.com or American's products."
American in August 2007 filed a similar suit against Google for selling the carrier's branded terms as search keywords.