Theories of the grey haired population being a bunch of Luddites were put to rest last week as research showed that the over 50s are taking up the latest technology in their droves.
According to an online survey of 750 people over 50 years old by Millenium, over 90% of those internet enabled are spending at least 10 hours a week online.
Embracing technology does not end there either with a total of 20% saying they have listened to a podcast in the last month and 30% own an iPod/MP3 player.
Meanwhile Web 2.0 technologies and social networking sites are being harnessed by the older generation, with almost 80% saying they have visited YouTube and nearly half have visited MySpace and Facebook.
Sarah Robson, research director, Millennium, said: "Hopefully our research findings will go a long way to dispel myths that portray the over 50s as having no handle on technology and even disregarding it.
"In many cases, such as internet usage, they are actually outstripping the younger segments of society and with their massive purchasing power, accounting for 40% and rising of all consumer spending in the UK, they are going to become an increasingly important target audience for consumer products in general and new technologies more specifically," said Robson.