IBM lures HP users with 25% discount


IBM lures HP users with 25% discount

Tash Shifrin

IBM has ramped up its rivalry with Hewlett-Packard by offering a 25% discount off the cost of selected IBM Rational and Tivoli software if they switch from HP's Mercury software and OpenView systems.

IBM has also introduced a string of other sales incentives, workshops, training and services aimed at encouraging its business partners to migrate their clients from HP.

The offer brought a broadside from Duncan Campbell, vice-president of marketing at HP’s StorageWorks division. On his company blog, he described IBM’s move as “an act of desperation” that “might even be humorous if it wasn't so misleading”.

Campbell took issue with IBM’s claim that HP had “decided to focus on proprietary architectures”, hitting back with his own claims that HP’s Storage Essentials was “regarded by the industry as the most open, standards-compliant solution available”.

IBM’s move follows its launch last month of a similar switch programme, aimed at luring HP blade server users to its own blade architecture.

The Blade Migration Center programme will offer HP blade users a £550 incentive to switch. The scheme is backed by a global team of 300 consultants and technologists to help users migrate to IBM hardware.

Comment on this article:

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

COMMENTS powered by Disqus  //  Commenting policy