Betfair claims competitive advantage from agile development


Betfair claims competitive advantage from agile development

Will Hadfield

Online gambling company Betfair has argued that using agile development to launch new products has given it a competitive advantage over its rivals.

Speaking at the City IT financial services forum last week, Rorie Devine, chief technology officer of Betfair, said, “We are going to win and be globally dominant because we are more agile.”

One of Devine’s key programmes this year has been is to increase the proportion of projects that are managed using agile development – a software development method that sees developers working alongside end-users and working on short-turnaround projects.

Devine said about 25% of Betfair’s projects were built using agile development, while the rest use traditional software development methods.

One of the reported benefits of using agile development is that the approach is supposed to deliver applications that match business needs more closely than software that has been developed with less frequent input from business sponsors.

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