FrontRange launches .net-based CRM

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FrontRange launches .net-based CRM

FrontRange Solutions has unveiled its next generation of CRM software. The product is built on Microsoft's .net architecture, and targets mid-market financial services and manufacturers.

GoldMine Customer IQ will provide industry-specific functionality while offering users the ability to customise their own business processes.

Built on Microsoft's .net programming architecture, CustomerIQ uses XML to enable access to information from virtually any location and device.

"We actually use common programmable objects... so that we are interoperable with the [Microsoft] Exchange server," said Patrick Bultema, president and chief executive officer of FrontRange. "The functionality is integrated seamlessly with Microsoft out of the box. We've got support for all of the standards that embody .net to maximise interoperability."

Despite its closer ties to Microsoft with the new product, FrontRange will compete with Microsoft's own mid-market CRM offering later this year.

The latest FrontRange offering combines core CRM functionality plus unique features for the verticals.

The contact management function for each module, for example, is modified according to industry preference, such as projects and quotes for manufacturers and clients and portfolios for financial services.

GoldMine CustomerIQ will be available in limited release in November, with general release early next year.

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