IBM to build digital archive for Coca-Cola


IBM to build digital archive for Coca-Cola

The Coca-Cola Company has chosen IBM to build a digital asset management system to store images of thousands of Coca-Cola advertisements from the past century in a searchable electronic archive.

The archive will bring together more than 9,000 still images, 7,000 scanned documents and a company library of 24,000 adverts. The project will make available all of the advertising created during the company's history to 26,000 worldwide associates online, for use in corporate research and future advertising campaigns.

IBM is using IBM Content Manager and Lotus Notes to create the archive of Coca-Cola's major collections of print, TV and radio ads, along with photographs and other artwork.

The IBM-built system will allow Coca-Cola to save its text adverts, still images and video in an integrated digital archival library. Included will be search tools that can store, update, manage and disseminate the historical records online, including many of Coca-Cola's most famous marketing and advertising icons.

Separately, the US Library of Congress has launched its own digital archive project to capture the Internet as it was on the day of the 11 September attacks in the US. Similar archiving projects are being undertaken at other companies, such as Procter & Gamble, which has been saving its digital records since 1994.

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