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Austerity: iPad users want two pads, three pads and more...

Cliff Saran

Almost one in five households admit to having more than one iPad, according to research released from YouGov's UK Tablet Track study.

The survey of 802 tablet device owners reported that 17% of Apple iPad owners claimed that there was more than one tablet in their household, either owned by themselves or another family member.

More than one-third (37%) of Apple iPad owners state that their partners used their iPad. Though the user-friendly nature of the device may be influencing people to purchase the iPad, it appears that this feature is also attracting other members of the family to the device, according to YouGov.

A further fifth of all tablet owners (19%) said they were considering purchasing another tablet in the future. Of those existing owners, 71% of Apple iPad owners surveyed said they would get another iPad.


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