Online shoppers could soon have their purchases delivered within 90 minutes.
Internet delivery service Shutl is launching at European Internet conference Le Web 2009 in Paris.
The London based company will operate as an electronic marketplace that will link retailers with couriers.
The Shutl website reads: "We're tightening up the sprockets and getting ready for liftoff."
According to the Financial Times one of its backers is Simon Murdoch who created the online bookstore Bookpages, later bought by Amazon.
Online shopping is growing with an average monthly increase this year of online sales of 15%, according to the latest research from IMRG and Capgemini.