Everton FC scores with Exclaimer e-mail tools


Everton FC scores with Exclaimer e-mail tools

Cliff Saran

Everton Football Club has deployed an e-mail management system from Exclaimer to help it manage corporate branding and marketing.

As the club prepares to kick off its Premiership challenge with a match against Arsenal on 15 August, David Sumner, systems analyst at Everton FC, has deployed Mail Utilities and Signature Manager from Exclaimer to centrally manage e-mail signatures and disclaimers for users of Microsoft Outlook.

Although users were able to set a signature in Outlook themselves, these could not be controlled centrally.

"One of the major problems we encountered with the Outlook signature function was the lack of control we had. As there was no central control over or limitations to the Outlook signatures and disclaimers, users were able to change and alter the signatures themselves, leaving this open to flamboyant styles and creative job titles," Sumner said.

"It also meant that every time there was an update to our disclaimer or new legislation was announced, we had to visit each user's PC and manually make the alterations, which was incredibly time-consuming."

Sumner has also installed the AD Pictures application from Exclaimer, which enables photos and images to be uploaded to Everton's Microsoft Active Directory. This means that when users send internal e-mails, the sender's photograph appears in the e-mail signature.

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