Google has created an "Anti-Malvertising" website, which it says will help internet users and businesses make better-informed decisions to protect against cybercriminal threats.
"Our team's mission is to prevent malvertising in Google and partner ad properties. As part of our outreach work to benefit the online advertising industry as a whole, we've designed the educational materials on this site to be relevant to all web publishers, ad operations teams and internet users," Google said.
According to Kaspersky Security Network, 45,857 unique malicious, advertising and potentially unwanted programs were detected on users' computers in March 2009.
Google has created Anti-Malvertising.com as a custom search engine, designed to help businesses conduct quick background checks. It researches a variety of independent, third party sites that track possible attempts to distribute malware through advertising.
"With the automation of crimeware, the rise in all malicious code will increase exponentially and endanger both an advertiser's brand as well as their customer's PCs,"said Yuval Ben-Itzhak, CTO of Finjan.
Finjan urged businesses to deploy a secure web gateway that uses real-time content inspection technologies to protect IT systems and users from malicious content being served on compromised legitimate sites.