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Ingram Micro bangs the drum over IaaS potential

Strong growth in Infrastructure as a Service is a reason for the channel to get more involved with the technology

Ingram Micro's cloud director has highlighted the potential that Infrastructure as a Service as a revenue opportunity for resellers.

Apay Objang-Oyway, director cloud and software UK&I at Ingram Micro, said that although many had focused on SaaS there were plenty of opportunities around IaaS.

“While SaaS provides a great deal of simplicity to business users due to its ‘all-or-nothing’ approach, in contrast, IaaS is the bridge between business and IT, where both the IT department and the business as a whole can appreciate the significant benefits of cloud, especially its scalability. For business users, they receive the reduced pricing and experience the capabilities of the cloud, while the IT department enjoys data centres with the possibility of an adaptable and accessible infrastructure on demand," he said.

The distributor has undertaken research with Vanson Bourne that indicated more the vast majority of customers are expecting their channel partners to provide 24/7 support and many managed service providers are also managing cloud services once the user has moved applications onto a hosted platform.

“IaaS is the future of cloud, and the channel has so many opportunities available to protect future profitability in this space. Confidence in selling IaaS in the channel is growing, as is understanding the potential for innovation and growth that the infrastructure can bring," said Objang-Oyway.

"The rise of next generation technologies, such as artificial intelligence, autonomous cars, and robots, will be key in helping to bring about such growth. The most recent innovations through cloud were all built on IaaS, not SaaS. The boom in cloud technology has introduced with it more transparency, meaning that resellers are increasingly focused on providing a quality service," he added.

"If a cloud partner provides a quality service, that will have a larger positive impact for all other cloud partners. The new channel has moved on from being traditional resellers and so the key is to provide a level of service that benefits the customer’s business, something that takes place from the moment an end user makes contact with a vendor," he said.

Resellers wanting further evidence of the growth of IaaS only need to turn to Gartner, which recently issued the worldwide market growth potential.

"The market for cloud services is growing faster than virtually every other IT market today, with much of this growth coming at the expense of the traditional, non-cloud offerings," said Sid Nag, research director at Gartner.

"The demand for cloud-based IaaS continues on its path of aggressive growth, and the high growth of IaaS is also driving growth in related cloud markets. While platform as a service (PaaS) and software as a service (SaaS) are also exhibiting strong growth, IaaS is expected to show the fastest growth over the next five years," he added.

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