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Dell EMC aims for storage market with tempting channel package

Dell EMC is looking to arm its partners with a compelling storage pitch to target mid-market customers


Dell has increased the support it gives resellers handling its midrange storage range rolling out a combination of fresh products and features for partners to take advantage of.

The vendor's Future-Proof Storage Loyalty Programme is providing hardware investment protection, free software upgrades for Unity cistomers and the roll-out of some all-flash appliances.

The vendor is tempting users with a three year satisfaction gurantee and some free Virtustream Storage Cloud for those users buying Unity of SC Series products.

“In addition to providing a strong competitive advantage, the Future-Proof Storage Loyalty program will help Dell EMC partners strengthen their relationships with their customers,” said Michael Collins, senior vice president, Channel EMEA, Dell EMC.

“Whether engaging with existing customers or competing for new business, our attractive Storage Loyalty offering provides partners with a unique advantage in positioning themselves as trusted advisors, able to better satisfy the needs of the end user and help them to grow in a competitive market," he added.

Dell EMC has made no secret of its ambition to get more partners selling across the portfolio and the storage programme should encourage more resellers to take on the Unity and SC Series products.

“Storage buyers are increasingly voting with their wallets in the direction of All-Flash arrays to help them modernise the data center for increased performance, efficiency and to drive IT cost-savings goals. Dell EMC is bringing this all together with products and programs that safeguard storage investments while introducing guarantees designed to instil another level of confidence with customers," said Scott Sinclair, senior analyst, Enterprise Strategy Group.

In terms of the timing SC All-Flash will be available in December and the Unity OS v4.3 is coming in January 2018 to Dell EMC Unity customers with a valid support contract. The Future-Proof Storage Loyalty programme has kicked off now with the purchase of any new SC Series or Dell EMC Unity data storage array.

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