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Netgear has widened its distribution roster with the appointment of Beta Distribution with the ambition of reaching more networking resellers.
The vendor has a portfolio that covers both the enterprise and consumer markets and the distributor is keen to take it out to its customer base.
"The combination of the Netgear name and reputation in the market and our reach into a very wide spectrum of resellers, from etailers to MSPs and everything in between, means this is a tremendous opportunity for both our companies," said Beta product manager Ben Jackson.
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He added that the vendor operated, "in all aspects of networking and connectivity, whether it’s in streaming media, securing your home or business, or sharing business-critical data".
Netgear joins other vendors Samsung and Billion in the networking products listings that Beta can offer resellers.
Oliver Randall, UK sales manager at Netgear, said that the partnership should enable it to add to its channel footprint.
"[Beta] has the reach into the reseller community which means we see enormous potential for the future," he said.
"Our product portfolio has expanded over the past two decades from Ethernet hubs to switches, advanced WiFi systems, network attached storage and smart home. Beta has the inhouse expertise, both in Account Management and technical knowledge, to very effectively support the product range into the reseller," he added.
Netgear has been building its channel numbers up over the last two years as part of a campaign to increase its B2B sales.
The firm has not only rolled out more product for the enterprise market but has supported the channel with a global programme and greater help for those entry-level partners trying to get involved with the networking market.