Tomasz Zajda - Fotolia
Apple is taking steps to raise its profile in the enterprise market forming a partnership with Accenture that should give it a higher profile in the commercial world.
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The vendor has seen improved penetration rates in the commercial sector as a result of executives adopting iPads and this partnership is designed to ensure it does not lose ground in that space to rivals.
Accenture will be creating a dedicated iOS practice in its digital studio network and Apple staff will be based in those teams. The two firms will be creating tools and services to help enterprise users of iPads and iPhones.
“Starting 10 years ago with iPhone, and then with iPad, Apple has been transforming how work gets done, yet we believe that businesses have only just begun to scratch the surface of what they can do with our products,” said Tim Cook, Apple’s CEO.
He added that given Accenture's strong background in helping customers with digital transformation the two businesses could help modernise more user experiences.
From the Accenture point of view the firm's chairman and CEO Pierre Nanterme said that it had also got experience developing mobile apps and iOS was "the superior mobile platform for businesses".
"By combining Accenture’s vast digital capabilities and industry expertise with Apple’s market leadership in creating products that delight customers, we are in a perfect position to help our clients transform the way they work," he said.
The Accenture announcement came at the same time as Cook was rewarded for his loyatly to Apple and the performance of the firm under his leadership.
A regulatory filing revealed that Cook picked up stock worth $89m last week as a result of hitting a performance target, outperforming more than two-thirds of the companies in the S&P 500 over the past three years.