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With timing that happens to coincide with the E3 gaming event Tech Data has underlined its commitment to the consumer technology market.
The distributor has announced a trio of personnel changes as it puts more muscle into the Consumer Technology Group it set up earlier this year.
The division covers consumer PCs and components, home networking, gaming, VR wearable devices and smart home that are sold by retail and webstores.
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Ross Turner, who has been with Tech Data for five years, becomes general manager of CTG external sales. Catherine Craig takes on the role of business manager for consumer hardware and Teresa Johnston becomes business development manager for smart home.
Matt Child, heads the CTG as well as the distributor’s mobile business unit, said that it was a good time to be stepping up the involvement in the consumer space.
“We are now seeing an unprecedented wave of new development in which the lines between product categories are becoming blurred. Our vendors now have devices and product ranges that bridge different areas of consumer technology, such as devices and home networking, gaming and the smart home, VR and wearables,” he said.
“It’s vitally important that we can focus on all the opportunities these technologies bring for our partners,” he added.
Child said that the market had moved on from a product sale to “propositions, ecosystems and connected experiences”.
“As these markets develop, this will become even more important. We see very significant growth these areas and we will be making strategic and targeted investments to ensure that Tech Data will lead the way in identifying opportunities and opening them up for our vendor partners and customers,” he said.
Tech Data is not alone in identifying areas like smart homes as places where the channel needs to play and others like Exertis and Ingram Micro have also stepped up in these areas.