Hewlett Packard Enterprise

HPE ushers in fresh face in global channel role

Next week will see a change in the leadership at the top of the channel organisation at HPE

HPE has shuffled its senior channel management pack with next week seeing the names on the doors changing as a former General Electric staffer steps into the role overseeing the indirect business.

From next week (17 January) Denzil Samuels becomes head of HPE's worldwide indirect sales. He takes over from Kerry Bailey, who is leaving the vendor to "pursue other opportunities".

Working with the channel is nothing new to Samuels who had a role as global head of channels. alliances, business development and ventures at GE Digital.

Samuels was at GE at a time when the vendor was actively reaching out to the channel and working hard to establish an ecosystem that is ready to take advantage of the IoT trend.

At HPE the task will be concentrating on pushing the hybrid IT message along with making sure partners have got the message about the firm's Intelligent Edge offerings.

Peter Ryan, chief sales officer, Enterprise Group at HPE, said that Samuels was joining at a time when the market was undergoing a period of change.

"Digital transformation is disrupting every industry with companies consistently challenged on how to best collect, manage and analyise the growing amounts of data. HPE, along with thousands of our partners, is helping companies meet these challenges with new innovations and solutions around Hybrid IT, Mobility and the Intelligent Edge," he said.

"Our partner relationships drive more than 70% of our company revenue, helping us deliver solutions to customers worldwide every day," he added.

Three decades plus service

Samuels has got an illustrious CV that includes spells working with the channel at a few household names

Prior to his stint at GE, he was senior vice president for worldwide partners and solutions at Salesforce.com. during that time he helped build the cloud specialist's channel from scratch. Previously he held senior leadership roles at Siemens Enterprise, Northrop Grumman, Avaya, and Qwest Cyber Solutions.

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