Understanding customer pain points is always key for the channel and when it comes to security there are plenty of worries keeping customers awake at night that a reseller could help solve.
Key among them is the fear a high number of IT decision makers have around the security, or lack of it, that exists on the growing number of devices that are connecting to the corporate network.
A lot of the answer to that problem can be fixed with remote access security tools and deploying agents onto devices to ensure that they are sticking to a corporate security policy.
But according to HP there is something else that could be done to improve life and it involves turning some attention back to the PC. The vendor has carried out some research that indicates that more than 75% of those buying IT believed that a well designed desktop PC would increase job satisfaction.
Increased satisfaction with the PC would perhaps reduce the dependence on devices to deliver a positive experience and as a result start to cut down on some of the security worries that IT administrators are suffering from.
Some of the reasons for dissatisfaction with the current desktops and laptops that are on offer in the workplace ranged from a feeling they were unattractive, the grey box syndrome, frustration with battery life and a sense that the hardware has not kept up with the demands that staff now put on the system.
This is particularly noticeable when users try to use video, with HP finding in its survey that most use video conferencing at least twice a week.
“The way that we’re seeing our customers use their business devices is continuing to evolve and is resulting in greater collaboration, mobility and productivity for users,” said John O’Reilly director of corporate, enterprise & public sector and personal systems at HP.
“However, this new way of working also presents a real challenge for IT decision makers in ensuring that their devices remain secure whilst being able to provide beautiful, stylish products that match the productivity and design demands from their employees," he added.
The comments about PCs come at a point where the channel is expecting more of a pickup as firms move towards Windows 10. The argument that customers happier with what is on the desk could reduce security risks across the business is another interesting element to add to the pitch.
The other interesting angle the survey threw up about the UK was that compared to some other European countries the IT administrators clearly feel they are in a stronger position dealing with mobile device management and security threats.
“In the UK, IT decision makers are much less likely to see device security as a major concern (49%) compared to other European countries (69%). They are also less likely to have ever suffered a device security breach, with only 40% falling victim to an attack, compared to the 49% average across Europe,” said O’Reilly.
“Whilst this may come as a relief, nonetheless UK IT decision makers should not underestimate the importance of secure devices across their networks, particularly against the backdrop of increasing cyber security breaches in recent years," he added.