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Cloud based unified comms has been an area that anyone selling into the SME has been aware of as a hot topic for most of last year as the demand for the technology grows.
Resellers have been reporting strong demand for cloud UC and have found that it fits well into the small and mid-sized customers that are looking for a straightforward comms solution.
The anecdotal evidence from the channel now has some numbers to go along with it, with BroadSoft releasing a global business survey that reveals the next four years will be ones of hosted UC growth.
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The survey indicated that suppliers and MSPs expect that by 2020 market penetration will have increased by five times in the SME space, 7 x in the mid-market and 3 x in the enterprise space.
There is an expectation that mobility will drive a lot of the user cases and some of the smaller customers will choose to adopt hosted PBX offerings and move away from using desk phones.
One of the other main consequences of the move towards more hosted collaboration tools will be a reduction in the reliance on email as users start to communicate with colleagues and customers via different applications.
“Enterprise UCaaS is proving disruptive due to its superior value proposition – reduced complexity, lower total cost of ownership and greater productivity and mobility for the increasingly millennial and distributed workforce,” said Taher Behbehani, chief marketing officer, BroadSoft.
“Importantly, this opportunity is not lost on service providers and industry leaders as 90% of survey respondents rate UCaaS/Hosted PBX as their preferred technology solution strategy, while only 10% are leading sales efforts with premise PBX," he added.
The growth in UC will be something that bot5h data and comms resellers can pitch for and many have been doing that in the last six months.
Last summer a survey from Odin found that UC was one of the main areas SMEs would be making cloud investment in the next couple of years.
“Increasingly, we see more and more SMBs realising the business benefits of cloud adoption, and as a result we see businesses are not asking why or how they will adopt the cloud, but when,” said Jacek Murawski, Odin EMEA general manager and vice president, back in August.