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Lenovo has turned to an industry veteran to run its UK channel bringing Andy Bass on board to spearhead its indirect efforts.
Bass comes with a CV that includes time in both distribution and a long stint at Toshiba, which included at one point being responsible for the European channel strategy at the firm.
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His remit will include getting the channel to sell more of its hardware, from tablets to servers, as well as getting more market share in the SME market.
David McQuarrie, vice president and general manager North and UKI, Lenovo said that the channel played a major role and it had needed to appoint someone of the right calibre.
“The channel is the cornerstone of business in the UK and Ireland. As we pursue our ambitions to drive increased growth within the channel, we are pleased to have announced such an important addition to our team," he added.
In response Bass said that given the recent acquisitions the firm had made and its ambitions to be number one in its product areas it was an interesting moment to be joining the business.
"Lenovo is a strong brand with bold ambitions for the European market. Following Lenovo’s recent acquisitions it is an exciting time to be joining the business. I look forward to working closely with our channel partners in the UK and Ireland to capitalise on our complete end-to-end hardware portfolio and drive continued growth across all products categories," he added.
Bass replaces Darren Phelps who left the vendor earlier this summer ending a three and half year stint as channel director and a nine year association with Lenovo. He was at the helm during a period when the firm took top spot in the PC market and acquired the server business from IBM.
For the last couple of months Leigh Saunders, head of mid-market, had been running the UK and Irish channel operation.
He spoke to MicroScope in July about his plans to boost the focus in the mid-market and to get more resellers involved with that customer base.