Security player AVG continues to expand the functionality in its cloud platform adding identity-as-a-service as an option that resellers can deliver to customers.
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Since the vendor launched its Cloudcare platform back in October 2012 starting with a anti virus, content filtering and email security initially before adding remote connectivity and then backup last year.
The latest addition - identity-as-a-service (IDaaS) - is designed to provide managed service providers with an option of secure sing-on to monitor and manage their customers.
Mike Foreman, AVG's general manager, SMB, said that it was responding to market needs, "to help MSPs grow their businesses further by enhancing the levels of protection and control built in to their customer services".
“We know that with the rapid adoption of mobile, BYOD and Cloud applications customers will require additional expertise from partners to help control and manage all their users’ applications and data. We are listening," he added.
The IDaaS technology comes from Centrify and Shreyas Sadalgi, the firm's senior vice president of business development, said that via AVG it would make its technology available to a wider number of partners and customers, "in a format they can afford".
AVG is currently showing off the technology to partners that have attended its inaugural cloud summit in Arizona.
At the same time AVG also took the wraps off research into the managed services market that showed there was a growing interest from customers in the internet of things but concerns about security and managing numerous devices.
The survey found that 70% of partners told AVG that they needed to amend their offerings to gain more growth and more than half (57%) of customers expected the adoption of more devices, wearables and cloud-based services would boost their revenues.
“The study shows clearly that as businesses grow to rely more and more on the Internet of Things and Cloud-based services to help generate revenue most MSPs are still some way short of being ready to help customers’ manage this,” added Foreman. “The research strongly indicates that MSPs need to significantly up their game and demonstrate enhanced levels of protection and control over their customers’ ever changing data and device needs.”