Unify, which was formerly Siemens Enterprise Communications, has recruited an industry veteran to head its channel in EMEAR at a time when it is restructuring the business away from being reliant on hardware.
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Thomas Veit, who has a CV that includes time at Ingram Micro, Misco, SonicWall, Cisco and most recently at Avaya as the vendor's managing director of international distribution covering EMEA.
He will be operating a similar role, as Unify senior vice president of channels EMEA and Russia, with a brief at Unify that covers all of the firm's distribution acitivities and his appointment comes at a time when the firm is trying to move away from relying on hardware to be more of a software-centric operation.
Jon Pritchard, executive vice president of worldwide channels at Unify, said that Viet had the right sort of experience, holding channel roles at Avaya, SonicWall and Cisco as well as understanding distribution with a stint at Ingram.
“Thomas brings a wealth of experience in building a successful channel business in Europe, and will be critical as we continue to work towards our goal of growing revenue through complementary indirect channels,” he said.
Earlier this year Unify made it clear that the ambition was to put more than half of its business through the channel and it admitted that it had not done enough in the past to work with resellers.
In the last few months the firm has been bulking out its management team, with Pritchard joining from Comstor in February and Bill Hurley also joining out of Westcon to take up a worldwide channel role.
“Unify has made it clear that they are absolutely committed to making Unify the partner of choice for the collaboration and communication market,” said Veit.
“Unify has a tremendous opportunity and with the company’s ‘channel-first’ approach, I look forward to helping move Unify’s indirect channel program to the next level," he added.