Cloud-based application specialist PHC Software is planning to build up its channel partner base as it looks to increase market share in the UK as it expands out from its native Portugal.
The firm specialises in providing a suite of productivity tools for service companies via the cloud that can be used to help firms improve productivity and enhance team work.
PHC has a twenty year history with a strong base in Portugal and Spain and has identified the UK as a natural target for international growth and intends growing its business via the channel.
Claudia Cadete, UK localisation specialist at PHC, said that many alternative market offerings were not designed for the SME market or failed to take advantage of being built for the cloud.
She said that as a result there was an opportunity for resellers to take something different out to the market and it would be supporting them as it brought on partners in the next few months.
Although the firm has not been in the UK that long Cadete commented that it had already noticed there were an increasing number of managed service providers emerging in the channel that would be potential candidates that the vendor would look to work with.