NetApp's involvement with professional road cycling delivered a top ten finish for the cycling team it backs in its first ever appearance at the Tour de France.
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NetApp has supported cycling for several years and had riders at the Tour of Britain and the Giro d'Italia but over the past three weeks the team sponsored by the storage giant has riden the Tour de France for the first time.
The decision by race organisers to invite the team appeared to be a wise one even after the first couple of days when some of the riders from the nine-man squad featured in breakaways and at the finishes.
By the end of the three weeks the NetApp-Endura team had managed to get a rider, Leopold Konig, in seventh place in the general classification, which puts the 26 year old up above the world's elite riders.
Enrico Poitschke, sport director of Team NetApp-Endura, said that the success had been a team effort: "This result with Leo in seventh position overall, it's a well-deserved reward for all the hard work that the riders and the whole team put into this project."
"These three weeks in France are the crowning glory of five years of team history. The result clearly shows that we totally deserved the invitation to the Tour de France," he added.
David Gingell, vice president marketing EMEA at NetApp, said that the seventh place finish on a Tour de France debut was "truly spectacular".
"The ethos and teamwork behind professional cycling has always been in line with NetApp's culture and vision, and this outstanding result is proof that it is a recipe for success. With teamwork and determination you can make it to the top, whether that's in cycling or in business," he said.
The Tour was won overall by Italian rider Vincenzo Nibali with a couple of French riders, Jean-Christophe Peraud and Thibaut Pinot, filling the rest of the podium, marking the best success for French cyclists for more than three decades.