Cloud services specialist Intermedia has set out plans to grow its channel after appointing Aidan Simister to the position of UK sales director with a brief to grow sales and build on his relationships with resellers.
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Until recently Simister had been a European regional manager at Netwrix and had been responsible for widening that firm's reseller base and he will be doing something similar at Intermedia.
Simister's appointment comes on the back of the recent acquisition by Intermedia of cloud security outfit SaaSID,in February, and a stated growth strategy from the vendor that is looking for more sales across EMEA.
"[Simister] has extensive experience in building successful sales teams and consistently exceeding growth targets. He brings with him a wealth of knowledge and has well established relationships within the channel," said Ed Macnair, managing director of Intermedia EMEA.
Simister will be expected to recruit VARs, SIs, MSPs as well as the existing reseller base and comes into the role with a CV that includes spells at Netwrix, Access Information Security and Sophos.
"Some businesses have been hesitant to embrace cloud services due to fear of lack of control, management, security and in some instances compliance. Intermedia is perfectly positioned to help businesses overcome those concerns and fully embrace the benefits of the cloud without losing control," said Simister.