Salesforce leans on partners to deliver vertical strategy

Salesforce.com has outlined a vertical market strategy that will involve establishing ecosystems of partners to ensure its success

Hosted CRM specialist Salesforce.com has taken the wraps off a vertical market strategy that will lean heavily on channel partners as the firm looks for further pockets of growth.

The 'industries strategy' will initially focus on six markets - financial services/insurance, health care/life sciences, retail/consumer products, communications/media, public sector and automotive/manufacturing.

Salesforce.com has also established a business unit, headed by Vivek Kundra, executive vice president of industries, and is planning to develop an ecosystem of preferred partners that can develop solutions around its Salesforce1 Platform to sell into the verticals.

The verticals strategy is seen as a major plank of ambitions to get well beyond the $10bn revenue mark and partners are going to be on the frontline encouraging customers that have been using rival legacy products to make the shift to a cloud alternative.

"Entire industries are seeing the power of social, mobile and connected cloud technologies up-end decades-long business models. This is no small disruption; it's a complete re-imagination of industries," said Vivek Kundra, EVP of Industries, salesforce.com.

"We've only just begun to see the transformational power of the Salesforce1 Platform and the innovative, scalable industry solutions that we are delivering with our ecosystem of partners," he added.

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