Fenton joins FAST board

Stuart Fenton has joined the Federation Against Software Theft board as a non-executive director

Channel veteran Stuart Fenton has joined the board of the Federation Against Software Theft (FAST) along with US-based piracy expert Richard Atkinson as the industry body looks to bolster its expertise.

The software lobby group has added the non-executive directors as it looks to draw on channel experiences that will stand it in good stead to deal with the changing landscape with more users taking advantage of cloud and BYOD supporting technologies.

Fenton, CEO of Venture Capital and Partner of Varsity Acquisitions LLC, has experience at Insight Enterprises and Micro Warehouse and comes with a detailed knowledge of the channel and its role in the software space.

"Rising rates of BYOD and shadow IT in businesses have made the task of protecting IP all the more challenging. This fast-changing landscape calls for a renewed approach to protecting IP, and I look forward to working closely with FAST and the other members of the board to address these issues," he said.

He is joined by Atkinson, who is global director of piracy conversion at Adobe, with responsibility for trying to get those that have been using illegal software to come away from the dark side and use legitimate products.

“Software piracy is now a global issue that doesn’t recognise national legal jurisdictions, calling for an international approach. Having joined the FAST board, I intend to leverage my experience of the American software industry, to support more effective enforcement against those that would infringe copyright and advance creative and non-traditional approaches to the issue," he said.

FAST’s CEO Alex Hilton said that the appointments broadened the experience that was on the board and give it the chance to extend its reach learning how to fight cross border software piracy.

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When FAST starts its 2014 campaign to target small businesses with "audits" they should read this first.

The reality is that rewards, software audit demand letters and radio/press advertising programs have been around for many years, and are seen by many as a means to intimidate small business into software compliance.

These demands are typically pitched at the small (note the lower case 's') and are mass marketed, usually to a regional area or by a market/industry segment, to small medium and occasionally, large businesses, by the antipiracy bodies.

Small business has a "snowballs chance in hell" of being software compliant.

Read why here -

http://www.pcprofile.com/Why_SMBs_are_not_interested_in_SAM.pdf
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