Traditional printers might be in decline but customer spending on laser multifunction devices is managing to hold firm and grow as customers look for the savings that a single product can deliver.
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The latest market analysis from Context, which gets its number direct from Western European distributors, found that printer hardware sales dropped year-on-year by 4% but MFPs went in the other direction, improving by 8%.
But outside of growth of laser MFPs there were declines, with inkjet multifunction devices unit sales falling by 3%, laser single-function printers by 9% and inkjet single function products dropping by 12%.
On a country basis, printer unit growth in the UK declined by 8%, by 5% in Germany and by 3% in Italy. But there was growth in France, with a 5% improvement, and in Ireland which delivered a single digit of improvement.
The vendors that enjoyed a decent 2013 included Canon, with 28% growth, Brother, with a 15% climb, and Oki, Ricoh and Dell but HP and Samsung lost out with 6% and 5% declines respectively.
“The growth in France was driven mainly by the Laser MFP category, where Samsung recorded a 13% increase in sales driven by colour printers in this segment”, said Zivile Brazdziunaite, imaging market analyst at Context. “Demand for Samsung's A3 and A4 MFPs that feature the web-based XOA (extensible Open Architecture) Embedded open platform, which allows for increased productivity and savings in operational costs, further strengthened the company’s position in the business market.”