Veeam has ended the year with the ranks of resellers in its cloud provider programme having doubled as more partners start selling monthly licensing based on virtual machine usage.
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Back in June, when the vendor added backup to the programme, it had 1,500 partners signed up globally to the programme, but it now boasts 4,000 worldwide with 480 of them in the UK.
The virtualisation specialist has recently launched a cloud partner directory to make it easier for customers to contact the right reseller when they are looking for a hosted solution provider.
Ratmir Timashev, CEO of Veeam, said that the growth in its cloud reseller numbers indicated that there was growing demand from customers for partners to deliver hosted and managed services.
“Historically, the majority of our revenue from Veeam Cloud Provider (VCP) licensing has been perpetual; however, we’re experiencing a strong increase in monthly rentals, so much so that rentals now account for 45% of our total VCP revenue.
"We’re meeting a critical need in the service provider industry and as a result, the VCP program now accounts for a notable percentage of our annual revenue," he said.