Both server shipments and revenues in EMEA declined during the third quarter of 2013, with sales now at their lowest level since the late 1990s, according to analyst house Gartner.
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Total shipments in the region were down 7.8% year-on-year to 548,000 units, while sales were down 4.3% to $2.8bn (£1.7bn).
And in an indication of the scale of the blight afflicting the European market, taken on their own revenues in the Middle East and Africa actually grew by 12.1%.
Gartner research director Adrian O’Connell said: “The performance of server shipments and revenue is in a downward spiral. Revenue has now declined for nine consecutive quarters and shipments have declined for eight.”
He continued: “The market is resetting itself to a new level with architectural shifts making life very challenging for vendors that have relied on high-end platforms in the past.
“The ongoing economic weakness plays its part here, but there is also a broader shift taking place that brings a new set of competitive challenges. The fourth quarter is also expected to be weak, making 2013 a year to forget for most server vendors,” he concluded.
In Q3, x86 sales were up 0.1%, while RISC/Itanium UNIX bore the brunt of the impact from platform migrations, down 29.4%, while Other CPUs were up 15.2%.
By vendor, HP led the market in sales terms by a country mile, shifting over $1bn worth of hardware in Q3, giving it market share of 38.6%, up 2% on Q3’12.
Second-placed IBM made sales of $563.8m, down on last year, while there were also declines for bronze medal winner Dell. Reflecting its tubthumping strategy, Fujitsu increased its market share by 0.4%, while fifth place was occupied by Oracle, down 0.7%.
By shipments, HP again led the EMEA pack with 40.4% of all units shipped. Second through fourth spots on the table were occupied by Dell, with market share down 1%; IBM, with market share down 4%; and Fujitsu, which saw overall shipments decrease but overall market share increase slightly.
Cisco edged into fifth place, growing its market share by just under 1% as the only one of the five to grow its shipments.
On the global stage, the top-selling vendors were HP, IBM, Dell, Cisco and Oracle, and by shipments HP, Dell, IBM, Huawei and Fujitsu made up the top five.