Software player Unit4 has appointed a former SAP staffer to build its channel in the UK, Ireland and Australia as it looks to widen its partner networks.
Hitesh Babhania joins as UK head of alliances and comes with a CV that includes time spent at SAP in numerous roles including as industry principal for the UK and Ireland public sector team.
In his new position he will be charged with working with Unit4's current partner base and will enhance and extend its channel offering in its key territories.
Babhania said that bit was a good time to be joining the firm that specialises in business transformational software because customers were looking for alternatives to some of the rival offerings in the market.
"Significant opportunities exist and I am looking forward to working with our existing partners as well as to forming new alliances which will extend our reach and success further," he said.
Anwen Robinson, managing director for Unit4 Business Solutions in UK and Ireland, said that it had spent the last couple of years developing a channel based around vertical markets and it was working with resellers to extend its market reach and was looking to Babhania to strengthen that strategy.