Avnet has revealed details of its revamped sales and marketing organisation structure in the UK following the integration of Magirus.
The new line-up, which will be led by recently crowned north region and computer components and integrated solutions SVP Sukh Rayat, will be composed of four sales directors with responsibility for various technology, customer and vendor-specific practices.
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Former Magirus UK MD Denise Bryant will become sales director of Avnet’s open storage, EMC, NetApp, HDS and Cisco units, while current Avnet staffers David House and Christian Curtis take charge of OEMs and MSPs and IBM, Oracle and services respectively.
Current independent software, networking and security and HP business unit boss Laura Harman remains in her current role, and also assumes control of Avnet’s mid-market, system integrator and strategic accounts units.
Meanwhile, the distie said it would also be bidding farewell to solutions director Bruce Hockin and UC boss Peter Hannah.
Avnet hopes that its new structure will enable it to focus more deeply on customer groups, solutions and services which according to Rayat, would drive more collaboration between the various units, in turn pushing partners into markets such as cloud.
“At the core of everything is the Avnet SolutionsPath methodology, which gives our partners the knowledge, training, marketing and resources necessary to deliver solutions into high-growth vertical markets and emerging technologies,” he explained.
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