The year ahead is being seen as a decisive one for those offering Software as a Service and hosted business process offerings.
The technology should come of age and reach more customers according to analyst house TechMarketView, which is predicting a dynamic time in the SaaS market in 2013.
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The analyst house expects new products, partnerships and financial models to be offered to customers next year driven by more takeup of the cloud.
But there is a warning that those suppliers that have not yet got their propositions sorted could find themselves left behind.
With business process as a service and business process services becoming more popular the competition is increasing.
"Global giants and new suppliers alike are emerging offering BPaaS and platform-based BPS to capitalise on this nascent opportunity. Established UK BPS players could find themselves out-manoeuvred," stated TechMarketView analyst John O'Brien in an update to subscribers to the analyst's news service.