Microsoft is working with the channel to ensure that the lessons it learnt with the Vista launch come into play with the release of Windows 7.
Vista turned out to be a disappointment to many in the channel with lower than expected sales and an unforeseen determination by many customers to cling onto Windows XP.
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But with the next operating system release no more than seven months away the vendor has vowed to "work smarter" with the channel to get things primed for the Windows 7 launch.
Speaking to MicroScope, Microsoft's partner manager Simon Aldous conceded that it had learnt from its Vista experience.
"We probably didn't do a good enough job last time, We got feedback and we are addressing it this time," he added.
The result of the vendor's determination to "be far smarter" can already be seen in the regional reseller activities and numerous road shows organised with its distributors.
"If we can't show the value in Windows 7 then there is no belief to then go and adopt it," said Aldous.