The temptation for resellers and e-tailers to lead on price could be challenged as tools emerge that monitor product price levels available in the market.
One of the functions of its price comparison software Retail Online Market Intelligence that is being promoted by Lixto is the ability it offers vendors to track pricing on specific products across a wide number of retailers.
Vendors have already paid for the system, said Lixto managing director for sales and marketing and professional services Christian Koestler and the software was being used to keep an eye on price activity as well as monitoring the progress of specific campaigns.
"We have been running a beta in Europe with a couple of PC vendors," he said.
He added that in a recession the pressure on companies to play with prices became an even greater temptation and web price comparison sites had already shaped user behaviour.
"What is the first thing we do? We go onto the web to look for the cheapest price," he said.