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Sony has decided to lean on distribution to increase its IT and AV profile with Midwich handling the SMB and education space for IT and both distributors handling the sale of products into the corporate market.
In their role as premier distribution partners Midwich and Imago are expected to increase market share and support Sony as it moves to increase its presence in markets including digital signage.
In a statement, Raj Pandya General Manager for Sony B2B Channels, said that it had made the moves to respond to a changing market that was being driven by a diverse customer base.
Darren Lewitt, divisional director at Midwich, and Ian Vickerage, managing director at Imago, both talked of adding value to Sony and helping the vendor take market share.
C2000/Maverick was unavailable for comment.