The race to give Apple a run for its market share in the tablet space continues to attract competitors with Intel gathering some of its large OEM partners to show off its Atom-based products.
Acer, ASUS, Dell, Fujistu, HP, Lenovo, Samsung and LG Electronics turned out to show off the Windows 8-based products and give some support to the anti iPad camp.
Intel is pushing the benefits to battery life and the thin and light design that the products can offer and is sticking with the tried and tested Wintel approach using Windows 8.
The Atom Z2760, which had been code named Clover Trail, has been designed to work with the next version of Microsoft's operating system and run Office applications including Word and Excel.
“This is just the beginning of Intel’s effort in the tablet market, and our goal is to deliver products that fit the spectrum of evolving needs of both consumers and business users without compromising on compatibility, experience or battery life,” said Erik Reid, general manager, application processor platforms for Intel’s Mobile and Communications Group.
The sights are firmly set on Apple and Amazon, with various comments made at last night's launch about how the Intel-based products can challenge the performance and specs of their rivals.