Amazon and Apple dominate online searches

Amazon and Apple dominate the searches made by consumers looking for tech goods to buy according to research from a digital marketing agency

Amazon dominates the online space when it comes to attracting interest in tech purchases from consumers but on the TV front Comet and Argos gave the e-retailer a strong run for its money.

On the vendor front Apple, with users searching for tablets and phones, managed to gain a 37% share of voice, according to Greenlight's latest Brown Goods sector report.

Interest in iPhone 5 eclipsed other searches, with iPad 3 also being something that users were keen on trying to gain more information about.

But searches for PCs & Laptops remained the most popular, accounting for 50% (over 3.5 million) of all brown goods-related searches with phones and accessories following with over 2.1 million searches (30% share).

The numbers from the digital marketing agency are encouraging for hardware resellers but underline just how tough the competition is when Amazon is a potential seller.

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

ComputerWeekly.com

  • CIO Trends #6: Nordics

    In this e-guide, read how the High North and Baltic Sea collaboration is about to undergo a serious and redefining makeover to ...

  • CIO Trends #6: Middle East

    In this e-guide we look at the role of information technology as the Arabian Gulf commits billions of dollars to building more ...

  • CIO Trends #6: Benelux

    In this e-guide, read about the Netherlands' coalition government's four year plan which includes the term 'cyber' no fewer than ...

SearchITChannel

Close