Amazon dominates the online space when it comes to attracting interest in tech purchases from consumers but on the TV front Comet and Argos gave the e-retailer a strong run for its money.
On the vendor front Apple, with users searching for tablets and phones, managed to gain a 37% share of voice, according to Greenlight's latest Brown Goods sector report.
Interest in iPhone 5 eclipsed other searches, with iPad 3 also being something that users were keen on trying to gain more information about.
But searches for PCs & Laptops remained the most popular, accounting for 50% (over 3.5 million) of all brown goods-related searches with phones and accessories following with over 2.1 million searches (30% share).
The numbers from the digital marketing agency are encouraging for hardware resellers but underline just how tough the competition is when Amazon is a potential seller.