Monitor specialist Viewsonic has appointed a former Lenovo executive to run its European operations with a brief to make the vendor a major brand across the region.
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Mark Lufkin will head up all of Europe and Russia with the aim of growing both monitor and projector sales in the region and comes with a CV that includes detailed knowledge of the European distribution scene.
Before joining Viewsonic Lufkin was director of the software and peripherals business unit of Lenovo EMEA and prior to that he was vice president of EMEA and APAC channel sales for Promethean.
Part of the job will involve growing business through the channel and Lufkin said that it was a good time to join the vendor and take the products out to market.