Following last month's launch of its midmarket cloud infrastructure product VSPEX, EMC used the first day of its EMC World 2012 conference in Las Vegas to launch two new cloud practices within its Velocity Solution Provider Programme, and unveil a channel exclusive unified storage platform.
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The two new tracks, Cloud Builder and Cloud Provider, have been designed to recognise advanced levels of cloud capability within EMC's partner programme.
The Cloud Builder designation will enable partners to design, build and manage cloud infrastructures based on EMC technology, while Cloud Provider will take account of service providers offering EMC-based IT-as-a-service offerings. Partners achieving either status will be eligible for a raft of additional benefits.
Additionally, EMC has launched its new VNXe 3150 unified storage platform, which offers substantial savings in both performance and capacity per rack unit, and will be made available exclusively through partners, said Mark Wheeler, EMC UK marketing director.
Wheeler told MicroScope this move reflected a desire within the firm to align itself more closely with resellers.
"We are scaling back the number of accounts that our direct sales organisation is allowed to engage with," he said.
EMC's channel announcements came amid a raft of new product launches - 42 of them in total -to a record 13,000 attendees at EMC World 2012. Among some of the highlights were the launch of a new enterprise storage array line, VMAX; the next iteration of Isilon's NAS OS, which has been beefed up with extra I/O capacity and new security features; new Data Domain and Avamar software and systems, and enhancements to its Atmos cloud platform to help partners and customers meet the challenge of big data.
It has also acquired privately-held enterprise file management service provider Syncplicity to enhance its Documentum software package with capabilities to take account of BYOD.