Logitech's new EMEA b2b director, John Howard, has spoken of the need for partners to make the most of the opportunity to add peripheral elements, such as webcams or headsets, to the unified comms (UC) sale, as the firm reflects on the recent launch of its first business-specific product and preps a new partner channel programme.
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Howard, who joined Logitech from ShoreTel last year, said that traditional comms resellers were losing out by not providing components to tie a UC installation more closely to the desktop experience.
"We want to help the channel capitalise on the opportunity in Microsoft Lync, Avaya or Cisco environments," he said. "Business customers have been telling us that the retail products are fantastic, but they want purpose designed solutions for business."
Logitech for Business has been running for a year, but up until now has been offering only its retail lines. This is now set to change, said Howard, and the firm will be looking for new partners to help spread the word.
"We'll be launching a channel partner programme for b2b partners only. That will come in the summer and we're planning for it to be a very simple programme that's very easy to sign up for [and has] very simple training requirements," said Howard.
Logitech is particularly keen to address Avaya partners, having been certified as compliant in the Avaya DevConnect programme last November.