WAN optimisation vendor Silver Peak is rolling out a new channel partner programme adding sales, marketing and training tools with the objective of growing its worldwide business.
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The new Champions programme will feature two levels of participation, Gold and Platinum, with field resources, sales and joint marketing tools available at both levels, and Platinum partners getting access to lead generation activity and extra marketing funds.
Deal registration, flexible payment options and certification training will also figure, said Silver Peak.
Silver Peak worldwide senior vice president of sales, Arturo Cazares, said the firm's "breadth of physical and virtual appliances and flexible pricing options, provide partners with an enormous opportunity to help customers maximise the performance of their networks while minimising IT costs."
Ian Kilpatrick, chairman at Wick Hill, which recently signed on as a Silver Peak distie to support its ambitions in the big data arena, added: "By enabling organisations to move large amounts of data in short periods of time over existing WAN infrastructures, Silver Peak ensures all voice, video, data and storage traffic performs to its full potential."
"This presents an enormous opportunity for Wick Hill and our partners, offering excellent growth and margin prospects, and makes Silver Peak a strategic part of Wick Hill's existing expansion strategy," he added.