Lexmark is ditching its three year old ValuePrint channel programme and replacing it with a solutions-focused set-up dubbed Business Solutions Dealer, which it claims will be have a tighter fit with its "high-value approach".
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The new programme has been designed to include fully managed print services and work-flow enhancing solutions, and will also offer new software and dedicated support designed to help partners take a more solutions-focused approach, Lexmark said.
"[This is] an important evolution towards added-value solutions, enabling our channel partners to grow their offerings and take advantage of the business opportunities that this will bring," said Lexmark UK country general manager Gary Bourland.
Lexmark has also rebranded its ValuePrint line, which includes 26 devices spanning the spectrum between low-end monochrome laser printers to departmental colour multifunction devices, to tie in with the new programme.
The vendor said that existing ValuePrint contracts with the channel, and programme Ts&Cs, will remain unchanged.