HP has added a new storage services support model to its ServiceONE programme, designed to help resellers make more sales in high-growth storage markets and take advantage of the advent of big data.
HP cited IDC figures suggesting that the volume of digital content worldwide would grow 48% in 2012 to 2.7 zetabytes (2.7 billion terabytes) and said partners needed more support options to keep their heads above the water.
The enhancements were unveiled at HP's partner conference, which kicked off yesterday in Las Vegas.
The programme will enable qualified partners to combine HP and their own branded services, offering their customers access to HP support tools, IP and training for delivering branded design, management and support services on HP storage kit.
The programme, which includes support for 3Par and LeftHand kit, will be available on a limited basis next month, to be extended later this year.
"Partners need new ways to deliver storage solutions that help modernise infrastructures, tackle growing data and embrace emerging computing models such as cloud," said HP Global Channel Technology Services vice president David Twohy.
"[This] allows partners to expand into the revenue-generating services business with our backing, providing the support customers need to optimise their storage infrastructures for greater business flexibility," he added.