Desktop management and VDI strategies are proving a hot topic for the industry in the opening months of the year, with multiple solutions jostling for position as the migration to Windows 7 gathers pace and the PC market flounders.
Rob Lovell of hosted desktop and SaaS provider ThinkGrid said that in light of Gartner's dismal European PC numbers it was time for resellers to ditch tin altogether and "offer hosted desktops and cloud-based services as an alternative to PCs".
"There is far more margin to be made in selling hosted virtual desktops, and there's the added benefit of generating a sticky recurring revenue stream too," he said.
Centrix Software is busy ramping up its partner programme, and has just signed SCC to target larger solution sales among businesses that are increasingly demanding more visibility over exactly what is happening on their desktop estate.
Centrix provides two complementary software packages, WorkSpace IQ and WorkSpace Universal.
Its applications manage and track application and service demand across client businesses, as well as delivering unified workspaces that aggregate delivery of local, virtual, cloud-based and web applications and content.
"We've seen a big rise in the last year among traditional niche virtualisation partners, but increasingly system integrators and service providers looking at large scale desktop transformation plays," said Centrix senior vice president of sales and marketing for EMEA, Lewis Gee.
"With Windows 7 we're getting a real sense that there's a desire to do things differently, and we think this is the right point to bring in desktop virtualisation and cloud," Gee told MicroScope.
Meanwhile RES Software-sponsored research this week revealed that European organisations are spending approximately £186 a year per PC on their network, urging businesses to think of using client virtualisation to take out operational and management costs.
Giorgio Nebuloni, senior research analyst at IDC's European Enterprise Server Group, which conducted the research on RES' behalf, said: "In the case of client computing there is considerable scope for reducing operational and management cost by eliminating and automating repetitive tasks.
"While awareness of the general need for client virtualisation is clearly on the rise among EMEA organisations, we believe most companies are still at the beginning of the learning curve," he said.
Nebuloni reckoned that client virtualisation could be key to solving some of the most pressing long-term issues facing client management but the complexity and number of factors involved made the task "a tall one".