Target Components is to set up its own reseller business advisory practice to fill the gap left by the government's closure of the regional Business Link service, which was axed as part of the public sector spending cuts.
The West Yorks-based distributor has appointed advisor and SMB entrepreneur John Coulter, who previously worked closely with Business Link, to offer mentoring support for its reseller customers.
Managing director Paul Cubbage said: "At a time when we need small businesses more than ever to fuel recovery, and when we are facing unique economic conditions, the support mechanism is being stripped back as part of the cuts."
"We believe we have a responsibility to our customers. It's basic common sense: the more successful our customers are, the more successful we'll be," he added.
Added Coulter: "We also plan to roll out a programme of business workshops to both educate and share best practice. I'll also be providing intensive one-to-one support for customers interested in a full strategic review and business growth planning."
The distributors latest initiative is tied in to the recent launch of a support microsite to provide a community forum for resellers.